![]() ![]() Is it a surprise to see Amazon Music potentially rivalling Spotify? This isn’t the first report to suggest it. Pandora scores 23% in the survey SiriusXM 21%, iHeartRadio 15% and SoundCloud 10%, although the top-ranked platform – not the headline since it’s not a surprise – is YouTube and YouTube Music with 61%. The findings suggest Amazon Music has pulled away from Apple Music (which the survey suggests is used by 19% of US music listeners). This includes listeners to Amazon’s bundled Prime Music service as well as its paid Music Unlimited tier, and both the free and premium tiers of Spotify. ![]() The company interviewed 4,001 Americans about which free or paid music services they had used at least once in the last month, and according to the findings for music listeners, Amazon’s services are level-pegging with Spotify on 35% penetration. A recently published report by Activate Consulting, focusing on the US market, offers the latest insight. Even without official updates on how many listeners it has, the scale and growth of Amazon’s music streaming services is well understood. We retired the ‘dark horse’ metaphor for Amazon Music a few years ago. Tags: Amazon Amazon Music Market data Spotify TikTok Top Stories US YouTube
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